The State of the Laundry Industry

From Hollywood to Laundromats + Laundry Pickup & Delivery!

Laundry 'Matt' Season 1 Episode 87

From Hollywood to owning 3 Laundromats, Hank Nelken shares his stories and pathway to success.  Learn how he Diversified his revenue streams with wash and fold and laundry pickup and delivery.  “It’s not the # of stores, it is Maximizing what you’ve got.”  We discuss everything from text message marketing to acquiring Commercial Clients over InstaGram!   

00:00 Introduction
0:45 Getting into Laundry
1:00 Diversifying Revenue
4:00 Maximizing the Opportunity
5:00 Running multiple Stores on Curbside
6:00 Getting started with laundry pickup and delivery
6:30 Choosing the right laundromat software
7:20 DoorDash for special situations
8:23 Text Message Marketing
10:00 Half Price Laundry
11:13 Half Price Days
13:49 Oddball Laundry Promotions
15:10 Laundry Loyalty Cards
15:35 Acquiring Commercial Accounts on Instagram

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